Rooh Afza shortage: Why the rose-coloured drink is so special

Rooh Afza, the iconic summer drink, recently went missing from Indian store shelves.

According to reports, there was a shortyage of Rooh Afza in India for quite some time but the shortage came under the limelight because of the ongoing month of Ramzan.

A favourite with the Muslim community during Ramzan, Rooh Afza is being missed by many; to the extent that people are ready to shell out as much as Rs 500 for a bottle, which otherwise retails at Rs 145.

Watch this indiatoday.tech special on Rooh Afza as we talk about the crisis caused by the classic rose-coloured drink.