Google announced on Thursday that it will bring the update of its SameSite cookie return on July 14, as well as the launch of Chrome 84. The update will be posted gradually in Chrome 80 and later versions.
When Chrome 80 was launched in February, Google began rolling out its SameSite update, which aims to change how cookies are handled by a browser. In April, Google announced that it would be postponing that update to keep key websites active during the COVID-19 epidemic.
Chrome is used to automatically accept cookies, but when a similar SameSite label policy is entered, Chrome will block cookies from running in the third-party context, unless they contain specific labels. This is part of Chrome’s approach to privacy: this should limit which cookies collect data on all sites, and, ultimately, limit the information that websites collect users.
Google is taking a slow-moving way to block third-party cookies, because Google is concerned that blocking cookies may violate certain websites. In opposition to Safari and Firefox, which block third-party cookies by default, Chrome decided to remove them within two years. Following this expansion, earlier this month Google announced that Chrome would block third-party cookies in incognito mode. The Chrome team also works by setting up some technology that is designed to save website revenue and allow advertisers to target viewers – but without logging into sites or blocking consumers.