Who s*xualised women in cinema? We all did...

3000 screens. Highest-grossing Indian film ever. Cult classics. Repeat viewings. We built all of it. Every blockbuster that didn't know what to do with women — we showed up anyway. We clapped. We whistled. We streamed it. And now everyone's coming for "Peddi" like we had nothing to do with it. The director didn't create this habit alone. We funded it.