India is a mobile-first market when it comes to gaming: Vinit Karnik at e-Mind Rocks 2021

Vinit Karnik, Head - Sports, Esports, and Entertainment, Group M South Asia, while speaking on India Today e-Mind Rocks, opened up on how gaming has always been part of our DNA but the advent of 4G in India between 2014 and 2015 and the pandemic-induced lockdown has taken the field to a different level.

"Gaming was always a part of our DNA. It has been there for a while. The propulsion of gaming in India started in 2010-2012 for me and it went up the moment the 4G network and mobile interface came into the world. India is a mobile-first market when it comes to gaming. From 2014 to 2015 it really took off and the pandemic took it to a different level," said Karnik on India Today e-Mind Rocks.