India's spirits market is premiumising fast, says Pernod Ricard India's Jean Touboul

Jean Touboul, CEO of Pernod Ricard India, discussed the company becoming the largest alco-bev player in India by revenues. He highlighted the trend of premiumisation in the Indian spirits market, especially among younger consumers. Touboul also emphasised the importance of innovation in attracting consumers to higher-value products.