Amazon turns to AI for hiring ahead of festival rush, unveils new AI design philosophy
Amazon has introduced a new AI hiring tool called Connect Talent, which the company says will speed up the hiring process. It has also unveiled its new AI design philosophy.

Amazon, the company which has tied some of the roughly 30,000 corporate jobs it cut since October to efficiencies gained through AI use, is now using AI to hire new workers ahead of the upcoming festival rush. The company has rolled out a new mass hiring software, called Connect Talent, which will speed up the process by excising a sizable chunk of the human element: the face-to-face job interview. The AI will help the company find, screen, and recruit workers needed for large-scale hiring, such as retailers during the peak holiday selling season.
Amazon says, Connect Talent can conduct AI-led interviews around the clock and prepare notes for recruiters, all without human intervention. Amazon last year hired around 250,000 seasonal workers leading up to the holidays.
Colleen Aubrey, the AWS senior vice president of applied AI solutions, told Reuters that job candidates would know they are being screened using AI and acknowledged it was still being refined to sound more convincingly human.
“The experience continues to get better and better each iteration we go through,” Aubrey said in a briefing with Reuters before the event. “There's some art around making that voice interaction natural and human.”
The company announced the AI software at an event where the CEO of Amazon Web Services, Matt Garman, as well as executives from OpenAI, were expected to appear.
Sam Altman missed the event due to the ongoing trial on a civil lawsuit filed by Elon Musk against Altman.
Amazon introduces ‘Humorphism’
During the event, Amazon also unveiled its new homegrown artificial intelligence A called “humorphism.” The company said that it helps humanise AI and “adapts to how humans work, not the other way around.”
Aubrey said Amazon’s “humorphism” philosophy is an attempt to humanize AI. This has come at a time when adoption of the technology has sparked concerns it could lead to job losses.
“How do we translate the human behaviors of working together into a product?” she said, referring to AI. “That's what we're going after and hopefully you'll see that.”
New tool for supply chains
Amazon also introduced a new product called Connect Decisions during the event. The new tool analyzes and compiles data for supply chain planning and purchasing. Aubrey told Reuters that Amazon’s own supply chain experiences, such as materials for its network of warehouses, helped create the new software.
Amazon, the company which has tied some of the roughly 30,000 corporate jobs it cut since October to efficiencies gained through AI use, is now using AI to hire new workers ahead of the upcoming festival rush. The company has rolled out a new mass hiring software, called Connect Talent, which will speed up the process by excising a sizable chunk of the human element: the face-to-face job interview. The AI will help the company find, screen, and recruit workers needed for large-scale hiring, such as retailers during the peak holiday selling season.
Amazon says, Connect Talent can conduct AI-led interviews around the clock and prepare notes for recruiters, all without human intervention. Amazon last year hired around 250,000 seasonal workers leading up to the holidays.
Colleen Aubrey, the AWS senior vice president of applied AI solutions, told Reuters that job candidates would know they are being screened using AI and acknowledged it was still being refined to sound more convincingly human.
“The experience continues to get better and better each iteration we go through,” Aubrey said in a briefing with Reuters before the event. “There's some art around making that voice interaction natural and human.”
The company announced the AI software at an event where the CEO of Amazon Web Services, Matt Garman, as well as executives from OpenAI, were expected to appear.
Sam Altman missed the event due to the ongoing trial on a civil lawsuit filed by Elon Musk against Altman.
Amazon introduces ‘Humorphism’
During the event, Amazon also unveiled its new homegrown artificial intelligence A called “humorphism.” The company said that it helps humanise AI and “adapts to how humans work, not the other way around.”
Aubrey said Amazon’s “humorphism” philosophy is an attempt to humanize AI. This has come at a time when adoption of the technology has sparked concerns it could lead to job losses.
“How do we translate the human behaviors of working together into a product?” she said, referring to AI. “That's what we're going after and hopefully you'll see that.”
New tool for supply chains
Amazon also introduced a new product called Connect Decisions during the event. The new tool analyzes and compiles data for supply chain planning and purchasing. Aubrey told Reuters that Amazon’s own supply chain experiences, such as materials for its network of warehouses, helped create the new software.