'I multiplied myself': Taboola CEO reveals how Claude AI agents run his day
Taboola CEO Adam Singolda says he begins his day with AI agents built using Claude that automate research and prep his meetings before he even starts work. He also uses them to build learning tools for his kids, highlighting how AI is rapidly becoming a powerful daily collaborator.
‘I multiplied myself’: Taboola CEO Adam Singolda reveals how AI agents run his day (GettyImages)
What if your most productive employee never slept, prepped your meetings, taught your kids, and built products with you, all before breakfast? That’s the reality, one tech executive says he now lives.
In a widely discussed LinkedIn post, Adam Singolda, Founder and CEO, Taboola, described how starting his mornings with AI has fundamentally changed how he works, learns, and spends time at home, giving him what he calls a "huge unfair advantage" over his past self.
HOW IS AI CHANGING ONE EXECUTIVE'S DAILY ROUTINE?
Singolda shared that he wakes up early specifically to spend time with Anthropic's Claude, using it to build AI agents that work continuously in the background.
These agents, he says, analyse information, prepare him for the day, and extend his productivity beyond normal human limits.
He described the experience as "multiplying" himself, delegating thinking, research, and preparation to AI systems operating around the clock. Compared to a year ago, he believes the productivity gap between his current workflow and his previous one is enormous.
WHAT HAPPENS WHEN AI MOVES FROM WORK TO FAMILY LIFE?
The experimentation doesn't stop at professional productivity. Singolda says he also uses AI to create educational experiences for his children at home.
Together with his 10-year-old daughter, he built a game designed to teach math, Hebrew, and concepts like investing, philanthropy, and community contribution.
He framed the process as both creative and empowering, suggesting that AI tools allow parents and children to build learning tools themselves rather than relying solely on traditional educational systems.
WHY DOES HE QUESTION THE TIME SPENT ON SOCIAL MEDIA?
Singolda contrasted AI-driven creation with passive consumption, saying he struggles to understand how people spend time on platforms like TikTok when they could instead be building software or experimenting with AI.
He described the moment as unprecedented, with tools that once required entire teams and large budgets now available at minimal cost. In his view, creativity, hustle, data, and distribution matter more than traditional execution, which he believes is increasingly being automated.
He also raised concerns about traditional schooling, claiming students may spend hours in remote classes without meaningful learning, while powerful AI tools remain underutilised.
The availability of generative AI, he argued, creates opportunities for self-directed, project-based learning that may rival conventional education formats.
WHAT DOES THIS MEAN FOR THE FUTURE OF WORK?
Singolda's post reflects a growing mindset among tech leaders who see AI not just as a productivity tool, but as a personal operating system, one that can extend cognition, automate preparation, and accelerate creativity. His framing suggests a shift from "doing more work" to orchestrating intelligent systems that work continuously.
The message captures a broader transformation underway: AI is moving from novelty to daily collaborator.
For some, it's becoming a competitive edge, a learning platform, and a creative partner all at once.
Singolda's experience highlights a widening divide between passive consumption and active creation, raising a provocative question about how individuals choose to spend their time in an era where powerful intelligence is available on demand.
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