R Madhavan calls out wellness brand over unauthorised ad use, legal notice sent

Actor R Madhavan has called out wellness and functional health brand, Elevate Now, for allegedly using his video and image without his consent to promote weight loss programmes. The actor shared a screenshot of the video and said the reel made it appear as though he was endorsing the brand and its services.

Madhavan said a legal notice had been sent and warned people about such organisations. The post was about an older clip of the actor speaking about his fitness habits, which was allegedly used by the brand to market its weight loss services, including biomarker testing and personalised programmes.

Sharing the screenshot on social media, Madhavan wrote, "What a shame. How do these people and organization think they can get away with this. You cannot take a clip of somebody’s interview and make it part of your endorsement. Legal notice sent. Please BEWARE of these kind of professionals and organizations. @join.elevate.now (sic)."

In the caption, he said the reel was making it seem as if he was endorsing the product and that the clip had been taken from an old interview without any permission.

He wrote, "This reel is making it sound like I'm endorsing their product. They have just taken a clip from an interview without any permission and used it as an endorsement from my end. How are the public ever going to believe these people are their treatment. Shame (sic)." He followed it with the words, "LEGAL NOTICE SENT".

Madhavan has earlier spoken about his natural, self-directed approach to fitness and weight management. He has said he achieved a 21-day fitness transformation through intermittent fasting, mindful eating and disciplined habits, rather than fad diets.

On the work front, R Madhavan was last seen in Aditya Dhar's Dhurandhar: The Revenge. His upcoming projects include YRF's Alpha, Tamil films Adhirshtasaali and GDN and a bilingual project titled Circle.