Worth Rs 100 crore, founder still travels by auto in Mumbai. Here's why

A post by an entrepreneur has sparked a wider conversation online about wealth and lifestyle after he shared how a founder with a Rs 100 crore net worth continues to live simply.

Vinod Chendhil, founder of Naturally Yours, took to X to describe the habits of a close friend who, despite significant financial success, has chosen not to upgrade his lifestyle in the way many would expect. According to Chendhil, the unnamed founder still prefers using public transport and avoids luxury spending.

“My founder friend who has 100cr net worth travels by auto whenever in Mumbai, takes share auto/taxi wherever possible, stays at simple hotels, has not bought an expensive vehicle,” he wrote. He added that the only visible change in his friend’s life was not material, but personal: “Only thing that has changed is that he has more vacations/free time now.”

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The post stood out because it challenges a common perception that higher income automatically leads to a more extravagant way of living. While many professionals tend to upgrade their homes, vehicles, and daily comforts as their earnings grow, this particular example suggests a different approach, one that prioritises simplicity and time over status symbols.

Chendhil’s post came in response to a broader discussion started by entrepreneur Ravi Handa, who reflected on how wealth influences lifestyle choices. Handa noted that while he leads a comfortable life with a net worth of Rs 10 crore, things would likely look very different if his wealth increased to Rs 50 crore.

The exchange has since drawn attention online, with users debating whether wealth should translate into visible lifestyle changes or simply provide greater freedom and flexibility. Many praised the Rs 100 crore founder’s grounded approach, calling it a reminder that financial success does not necessarily have to come with excess.