Tanishq's interfaith ad withdrawn: Why did the top brand buckle?

The top focus of this episode of Newstrack is on Tanishq's interfaith ad campaign, which was withdrawn following a sharp backlash on social media with some accusing the company of promoting 'love jihad' and 'fake secularism'.

The interfaith advertisement showed a Hindu daughter-in-law's baby shower organised by her Muslim mother in-law. While the ad has now been withdrawn, but the debate over the commercial rages on.

So, why did the ad ruffle feathers? And why did the top brand buckle under pressure from social media? Watch as Shobhaa De, TV Mohandas Pai and others share their thoughts on the ad.