AajTak, India's No. 1 news channel, was on Sunday announced as the title sponsor of Indian Premier League (IPL) franchise Kings XI Punjab. KXIP will take the field with AajTak logo on their shirts in the IPL 2019 season, which got underway in Chennai on Saturday.
Speaking at the title sponsor announcement event, KXIP head coach Mike Hesson said the IPL franchise is delighted to be associated with a formidable brand in AajTak.
"From a Kings XI Punjab perspective, to have a relationship with Aaj Tak.. we are delighted to have that partnership. We know partnerships are important in terms of making sure we have got similar ideas and concepts around how we want to operate," Hesson said after AajTak was announced as the title sponsor of KXIP.
"Aaj Tak is a formidable brand. It's a brand that brings the news to everybody and certainly from a KXIP perspective, we are about being creative and we are about being ahead of the game and we are about making sure we are very proactive about how we operate.
"So the relationship is a lot of synergy between Aaj Tak and Kings XI Punjab. So delighted to have Aaj Tak on our jersey. and I look forward to working closely this year."
Aaj Tak's Sweta Singh and Rahul Shaw (Chief Operation Officer) posed with the new jerseys alongside KXIP captain R Ashwin, Hesson and CEO Satish Menon.
KXIP will begin their IPL 2019 campaign on Monday, March 25 against Rajasthan Royals at the Sawai Mansingh Stadium in Jaipur.
