The days of the Nehru jacket and Madras cottons might well be over, but the Indian look has invaded the Western market again. According to high-priestesses of fashion in European capitals it is Indian make-up that might hit the multimillion cosmetic market for women. Traditional Indian forms of beautification such as kaajal - which English newspapers and magazines have lyrically dubbed kohl-are very much in vogue. This seems particularly ironic when fastidious Indian women at home have shunned traditional make-up for foreign fancies such as eye-liner and mascara.
