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Dharmasthala high priest Veerendra Heggade's concept of mass marriages gets popular

The idea of conducting mass marriages occurred to him in 1972 when he found his own staff borrowing money for their wedding expenses, unable to repay the loans. So in the same year he conducted 88 weddings and found it a highly successful and inexpensive exercise.

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Heggade: 'It makes me so happy'
A full moon cast its silvery shadow over the quiet flowing Netravati. Nestled on its hilly banks, Dharmasthala, a unique religious centre, reverberated to the chantings of mantras and ringing of temple bells. The time: 8.52 p.m., May 19, when 421 bashful bridegrooms in unison tiedmangalsutrasaround the necks of their misty-eyed brides as Veerendra Heggade, the young high priest of the centre, officiated.