U-Turn producer Ekta Kapoor feels 'empowered female audience' is making women-led films work
Ekta Kapoor recently opened up about what might have led to the audience liking female-centric films. The producer has been behind films like The Dirty Picture and U-Turn, which will release on April 28.
Ekta Kapoor has often been called the Czarina of the TV industry. She has single-handedly produced some of the most memorable TV shows of all times. The producer has also been behind several women-led films of the Hindi film industry. Now, Ekta, who is also behind the upcoming film U-Turn, has opened up about what might have led to the audience focusing on and liking women-led films.
EKTA KAPOOR ON AUDIENCE LIKING WOMEN-LED FILMS
Opening up about what might have led to women-centric and women-led films to be doing well, Ekta Kapoor opined, “The female audience has been ignored for a long time, but with the rise of empowered women, we are seeing a change. Women are taking charge of the decision-making process and want to see their own stories on the screen. As a result, we are seeing more female audiences in theatres and on OTT platforms.”
She added, “Dirty Picture was one of the first female-centric films that I made in 2011, and since then, I am confident that such content will work. The success of women-led films like Veere Di Wedding, The Dirty Picture, and Gangubai has proven that there is a market for such content. We were pioneers in making a film like Dirty Picture, and at that time, it was a significant risk for us. However, our conviction was that female audiences love stories that relate to them, and this trend is growing with the increasing number of empowered female audiences.”
ABOUT U-TURN
Alaya F's U-Turn is the next film that Ekta Kapoor is backing. It is a remake of the 2016 Kannada film of the same name. It also stars Priyanshu Painyuli, Rajesh Sharma, Aashim Gulati, and Manu Rishi Chadha.It has been directed by Arif Khan.