VU founder Devita Saraf, TechGuru Rajeev Makhni talk about luxury and technology

VU has been around for a while now. Offering a desi twist, first with mainstream televisions and now with smarter innovations, the home grown brand has built quite a reputation in India over the years. The success, as founder and CEO Devita Saraf puts it, has come from the company's unique vision of blending luxury and technology. And if VU's pricing is anything to be gone by, you can also add affordability to that winning formula.

Speaking at the Robb Report Limited Edition 2018 conclave, Devita said, "Our biggest strengths has been in bringing customer-centric innovation. We always try to bring features that match a consumer's lifestyle."

The session also famous anchor Rajeev Makhni in attendance. He spoke about how he believes 'luxury' and 'technology' are the two biggest oxymorons in the world and how they cannot be blended together.

Devita added, "The whole aspect of focussing on the consumer, their lifestyle and bringing them together and then saying that technology is the enabler of all these things has been the reason why we've been such a successful brand," Devita added. VU has sold over 1 million TVs in India so far, and the "whole aspect of making tech for everyone has appealed for us."

Designing tech for everyone or for that matter, for the masses, does not come at the cost of quality though. VU aspires to offer products on the lines of what a certain "Apple or Sony" do, but of course, at more affordable prices. "I started this company 13 years ago with a vision to blend luxury and technology. Why someone hasn't said why not move from nuts and bolts to something more experiential and something more interactive and make tech fun," Devita said.