Vivo quietly hikes smartphone prices in India, check full list here

The memory shortage is real. Due to the rise in demand for RAM for AI data centres, smartphonemakers are reportedly forced to pay higher prices to acquire RAM for their devices. Vivo is seemingly the latest phonemaker in India to raise the prices of select smartphones as it is likely facing the impact of the memory shortage.

The Vivo India website now shows updated prices for certain smartphones, from the V70 series to the T5x and Y series models. It was first spotted by tipster Abhishek Yadav. India Today Tech has independently verified that the updated prices are reflected on Vivo India website. Also, we have reached out to Vivo for a comment on the price revision, and we will update the copy as soon as we hear back from them.

The increase ranges between Rs 1,000 to Rs 4,000 depending on the device. Vivo’s spin-off brand iQOO has also updated the prices of the iQOO 15R and iQOO Z11x in India.

What this means for Vivo X300 Ultra

This could indicate that the upcoming Vivo X300 Ultra, the company’s top-of-the-line flagship may come with a steep price tag. The X300 Ultra will bring the best of what Vivo has to offer.

The X300 Ultra is expected to launch in India soon. The device is aimed at users who want the best camera setup out there with flagship grade specs including Zeiss-branded cameras, and the Qualcomm Snapdragon 8 Elite Gen 5 chipset. The X300 Ultra is already available in China where it starts at 6,999 Yuan (roughly Rs. 96,000) for the 12GB/256GB option. But do note that phone prices vary depending on the market due to import duties, taxes and other factors.

Vivo has teased the X300 Ultra for India, with teasers showcasing a teleconverter kit as an optional accessory. The X300 Ultra is rumoured to launch in India on May 7, 2026.

Considering the market situation when it comes to memory prices, it is believed that the Vivo flagship may be priced on the premium end of the segment, potentially at a similar bracket such as the Samsung Galaxy S26 Ultra or the Xiaomi 17 Ultra, two phones that start at Rs 1,39,999.

Updated prices for Vivo and iQOO phones

The Vivo V70 Elite that was launched for Rs 51,999 for the base 8GB/256GB model, is now listed on the company’s website at Rs 55,999, an increase of Rs 4,000. The 12GB/256GB model has also seen a hike, from Rs 56,999 to Rs 59,999.

The standard V70 is now listed with the updated pricing too. The device starts at Rs 49,999 for the 8GB/256GB model, up from Rs 45,999 at launch. The 12GB/256 model of the Vivo V70 will now cost you Rs 53,999, which was launched at Rs 49,999.

A similar increase has happened with the iQOO 15R. The base 8GB/256GB variant will now cost you Rs 46,999, up from Rs 44,999. The 12GB/256GB model sees an increase of Rs 3,000 from the launch price, and is now selling at Rs 50,999. While the top-end 12GB/512GB variant is now costlier by Rs 5,000 at Rs 57,999.

Here is the full list of Vivo and iQOO phones that have seen a price hike: