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Vineeta Kumar

Vineeta Kumar

Senior Assistant Editor

Vineeta Kumar is a journalist and TEDx speaker with over 12 years of experience decoding cinema, streaming, and pop culture with emotional precision. Her writing often peels back the celebrity gloss and spectacle to explore the deeper gender, social, and emotional truths. Whether it's a viral Bollywood moment or a quiet scene in a forgotten film on Netflix, she brings a sharp, empathetic eye that invites readers to think, feel, and often see things differently.

Previously the Entertainment & Lifestyle Head at Zee Media, Vineeta has contributed to The Indian Express, Catch News, and India TV News, among others. Her stories are about balance of cultural critique and lyrical honesty, often asking tough questions, but never without heart.

A Delhi girl through and through, she finds comfort in regency-era romances and the heartbreak of World War II literature. If she’s not writing, she’s likely rewatching Bridgerton, re-reading a Jane Austen masterpiece or imagining what unsaid stories lie behind a red-carpet smile.

She writes to report, but also to reflect on what we celebrate, what we ignore, and why it all matters.

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BY Vineeta Kumar

STANDPOINT

Madhuri Dixit ki choli ke peeche patriarchy hai

In Maa Behen, Madhuri Dixit's Rekha is hounded for refusing to stop wearing sleeveless blouses. The garment becomes the film's clearest symbol of resistance to widowhood norms and moral policing.

Choli Ke Peeche patriarchy hai: How Madhuri Dixit's blouse fights sexism in Maa Behen

Reviews

Hai Jawani Toh Ishq Hona Hai review: David Dhawan's formula finally expires

Release Date:Fri Jun 05, 2026

David Dhawan returns to the formula that made him Bollywood's king of comedy - mistaken identities, chaotic romances and jokes that exist in their own universe. The problem is that the audience no longer does. What once felt outrageously entertaining now feels like a relic trying desperately to pass off as nostalgia.

Hai Jawani Toh Ishq Hona Hai review: David Dhawan's formula finally expires

Hollywood

The censored, most haunting scene from Obsession you can't shake off

Spoiler alert: Obsession is everywhere these days - on the internet, in newsroom discussions, in theatres, and once you watch it, in your mind as well. But there's one scene that burrows deep into your memory and refuses to leave. Once you meet Nikki and Bear, there's no way out of it.

The censored, most haunting scene from Obsession you can't shake off

Regional cinema

Vijay, Rajinikanth, MGR: India's love affair with celebrity worship

Why does India turn its film stars into gods? From women writing letters in blood for Rajesh Khanna to temples built for Rajinikanth and Vijay, this is the story of how celebrity worship in India blurred the line between fandom, faith and political power.

Vijay, Rajinikanth, MGR: India's dangerous love affair with celebrity worship
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