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Sheer extravagance! | Rolls-Royce Coachbuild Collection

Rolls-Royce goes beyond Bespoke with its by-invite-only Coachbuild Collection

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Rolls-Royce Torpedo Photo: James Lipman / jameslipman.com

While the fabled Goodwood carmaker’s Bespoke programme is already a market leader in customised cars, they decided to take it one step further by introducing the Coachbuild Collection. What this essentially means is that Rolls-Royce will build a motorcar entirely from scratch for the customer, never to be repeated—an absolute treat for the customer who puts a premium on exclusivity.